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Global engagement leader acquires business of US rebate processor
LEWISVILLE, Texas, Oct. 29, 2013 /PRNewswire/ -- parago, a global rebate, incentives and engagement company, today announced it has acquired the rebate processing business of Helgeson Enterprises, a leading provider of consumer rebates in the US.
"The talented team at Helgeson Enterprises has built an impressive rebate business that complements our portfolio of global rebate and incentives offerings and takes us into new industry verticals," said Juli Spottiswood, parago President & CEO. "Rebates are more popular than ever, due in part to mobile and digital automation that makes them easier to implement and measure. We look forward to welcoming all of Helgeson's clients and introducing them to our vast capabilities in designing digitally engaging solutions that inspire actions and impact results."
parago, a premier provider of end-to-end engagement management programs for consumers, sales channels and employees, is committed to designing the most forward-thinking and consumer friendly rebate programs. parago has led the rebate industry with innovations and improvements including a proprietary payment method- ClickChoicesm (the ability to choose reward payment methods including Visa® prepaid cards, merchant gift cards, eCodes, PayPal™ and merchandise), a choice of submission methods including mobile and online, and the fastest turn times in the industry. Along with these consumer-facing innovations and improvements come key benefits for the sponsoring companies: in exchange for a positive and simple rebate experience, consumers are willing to give marketers data, participate in surveys and sign up for loyalty programs.
In addition to its rebate innovations, parago will offer Helgeson clients expanded capabilities including full-service marketing, employee recognition, sales incentive and loyalty programs. Helgeson will begin operating and be known as parago immediately.
Last year parago acquired Intuitive Group International, a premier international provider of total channel management and employee performance solutions. parago has offices in both the US and the UK.
parago creates engaging solutions that inspire actions and impact results, delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation
(including three patents and 27 industry firsts) drives better results. That's why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age's 2013 agency rankings. For more information, visit www.parago.com, the parago blog or Twitter. parago: the thought that counts.
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