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SOURCE The Rainmaker Institute
PHOENIX, Sept. 25, 2013 /PRNewswire/ -- Stephen Fairley, a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute, will be a featured speaker at the Illinois State Bar Association Solo and Small Firm Conference on Thursday, Oct. 3, 2013 at the Westin Northwest Chicago in Itasca, Ill.
Fairley will speak on two topics. The first is Law Firm Marketing Strategies in a Social Media World: Connecting with Clients, Prospects and Referral Sources on LinkedIn and Facebook. Each session will provide attendees with one hour of MCLE credit, including one hour of Professional Responsibility MCLE credit (pending approval).
"Social media is one of the fastest growing areas where attorneys can generate high quality leads, while simultaneously building relationships with potential referral sources," said Fairley. "This session will demystify social media, teach attorneys the Rainmaker Social Media Blueprint™, and detail specific strategies lawyers can use to connect with clients, prospective clients, and referral sources on LinkedIn and Facebook."
The second topic is titled, 5 Proven Ways to Renew, Restore, and Revive Your Practice…Starting Monday, which will focus on the three critical areas law firms must focus on this year to grow revenues; two of the biggest reasons most legal marketing efforts fail; and best practices in business development for small firms.
"Many attorneys have been struggling to implement cost-effective marketing strategies that produce real results," said Fairley. "In this session I'm going to show attendees what's working and what isn't in legal marketing. I will also share case studies from several very successful attorneys who have significantly increased their revenues during this economic recession."
Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small to mid-sized law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Fairley is a nationally recognized legal marketing expert and international bestselling author of 12 books.
For more information and to register for the ISBA 2013 Solo and Small Firm Conference on Oct. 3-5, 2013, visit www.isba.org/soloconference.
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