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SOURCE Content Marketing Institute
Book Teaches Businesses How To Be Transparent in their Storytelling and Content Marketing
CLEVELAND, Sept. 24, 2013 /PRNewswire/ -- The Content Marketing Institute announced today the release of the new book, Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing, showing businesses how to uncover their real brand story and authentically share it with the world.
"Packed with accessible examples, simple ideas, and smart marketing advice, Brands in Glass Houses gets behind the buzz surrounding authenticity, transparency, and storytelling in a way that few marketing books can," says Andrew M. Davis, media futurist and author of the book, Brandscaping.
Incorporating examples of companies - large and small, business-to-business and business-to-consumer - that are being honest and transparent in order to create loyalty and win customers, Brands in Glass Houses goes beyond theory to give marketers step-by-step guidance for "keeping it real" while communicating their message.
Brands in Glass Houses, published by Content Marketing Institute, was written by content marketing agency practitioners Dechay Watts and Debbie Williams, owners of SPROUT Content, with contributing author Said Baaghil, an international brand marketing consultant and co-author of four other marketing books.
"We work with a lot of business owners who have a hard time communicating who they really are as a company," Watts says. "They are so entrenched in the day-to-day operations that they don't look at their brand picture and their messaging becomes outdated and generic. We wanted to write a book that gets owners and marketers excited about the opportunities for using content to connect and show people the truth behind what makes them stand apart from their competition."
About SPROUT Content
Dechay Watts is chief strategy officer, and Debbie Williams is chief content officer, at SPROUT Content, a Pensacola, FL- and Denver, CO-based content marketing agency for busy entrepreneurs, marketers, and the teams they inspire. SPROUT helps businesses define their content strategy, create a content marketing plan, and tell their story through the most relevant content channels.
About Said Baaghil
Said Baaghil is a brand marketing consultant who shares his expertise around the world, with a concentration in the Middle East and Asia. He is sought-after speaker and co-author of the books The Power of Belonging, Eccentric Marketing, Brand Revolution and Glamour Globals.
About Content Marketing Institute
The Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World, the largest content marketing-focused event, was held in Cleveland, Ohio, USA, September 9-12, 2013. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.
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