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SOURCE Mutual of Enumclaw
SEATTLE, Sept. 18, 2013 /PRNewswire/ -- Mutual of Enumclaw, a Washington based mutual insurance company, recently launched ThroughtfulCoverage.com, a website designed to help consumers understand the benefits of using an independent insurance agent. Videos on the site feature a cross section of actual independent agents from Mutual of Enumclaw's network of independent agents explaining in their own words the benefits of the services they provide.
Independent insurance agents can find consumers the best coverage, choosing from a wider range of companies because they are not tied to a single insurance provider. The term "Thoughtful Coverage" conveys that independent agents are thinking through the client's specific needs, researching a full range of options, and providing coverage that's a better fit, because of this more "thoughtful" approach.
"A lot of insurance companies use humor as the primary tool in their marketing efforts. We don't think insurance is funny. Insurance is about caring, compassion, and empathy. And it's about responsibility and pragmatism. We're very committed to the independent insurance agency channel because we know independent agents feel the same way. We're really proud of thoughtfulcoverage.com and of the good work independent insurance agents do every day. Together we will demonstrate that insurance is a thoughtful business, not funny business." – Michael Cousins, Brand Director, Mutual of Enumclaw.
Hey, an independent, Seattle-based advertising agency designed the site and produced the videos which provide concise answers to frequently asked questions about how to purchase insurance, delivered by real independent agents. Hey worked with local Dev partners, Coherent Interactive and Mutual of Enumclaw's internal IT team, to launch the site.
Started by Chris Lloyd and Eric Gutierrez in 2009, Hey is an award winning creative advertising agency focused on new media, digital marketing, brand content, video, web design, social media marketing, traditional advertising and live event marketing. For more information, visit heyadvertising.com.
About Mutual of Enumclaw
Mutual of Enumclaw offers personal, commercial and farm insurance through a network of independent agents in Washington, Oregon, Idaho and Utah. Our Mission Statement is "Providing financial security by keeping our promises." For more information, visit thoughtfulcoverage.com.
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