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Agency Creates Role to Support Growth in the Americas; Appoints Dedicated Leadership to SoCal
ST. LOUIS, Sept. 18, 2013 /PRNewswire/ -- FleishmanHillard has announced two important organizational changes to support its growing needs in the Americas, as well as emerging opportunities in and around San Diego.
The agency has named Della Sweetman, senior partner and general manager of Southern California, as senior vice president and senior partner of business development, Americas. In addition, the firm has promoted Emily Frager, senior vice president and senior partner in Los Angeles, to general manager for FleishmanHillard's San Diego office.
In her new role, Sweetman will work with business leaders and teams across both the Americas and international markets to attract new clients, with a focus on larger accounts.
Frager takes on the management of the San Diego office. Her focus will be on growing the agency's business and driving new opportunities within the market and surrounding regions, including Arizona, Nevada and Hawaii.
"We've experienced strong growth in Southern California over the past several years under Della's direction and with the addition of Ryan Peal as general manager of Los Angeles in 2012," said Jack Modzelewski, FleishmanHillard president of the Americas. "We're pleased to recognize Della's contributions in appointing her to a new role in the Americas that will leverage her management, operational and business development skills, as well as 10 years of experience working across our vast network of offices.
"We're equally excited to have Emily in place as general manager," he added. "Her proven senior management and high-level client relationship experience will bring great opportunities for us in San Diego under dedicated leadership, working alongside Ryan and our regional president in the West, J.J. Carter."
Sweetman, who joined FleishmanHillard in 2003, became general manager of the San Diego office in 2007. In 2009, she took on responsibility for the Los Angeles office and became general manager of Southern California.
In addition to her operational role, Sweetman has served as a senior counselor and client relationship manager across regional clients. Experienced in brand marketing and reputation management, she has managed national awareness campaigns as well as reputation management programs for clients in the consumer packaged goods, food, tourism and hospitality, and government sectors. She also helps lead FleishmanHillard's global brand marketing practice.
Frager, who began her career with FleishmanHillard's Chicago office in 1998, relocated to Los Angeles in fall 2012. A brand and reputation specialist, she has held several leadership roles within the agency, including as client relationship manager for numerous global and national brands. During 2008 and 2009, she served as general manager for the Minneapolis office. Today, Frager oversees the retail division of FleishmanHillard's brand marketing practice and leads work for top accounts.
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2013; Advertising Age's 2012 "Best Places to Work"; and The Holmes Report's 2012 Global "Public Affairs Agency of the Year." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 80 offices in 29 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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