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SANTA CRUZ, Calif.- Visit California's Family Travel campaign kicked off Monday with a commercial featuring the zip line canopy tour at Mt. Hermon.
The commercial, entitled Playground California positions the state as the ultimate playground for families.
The commercial features two locations: Mount Hermon zipline and "streaming" in Santa Cruz. It says "Families will love ziplining "online" through the redwood forest canopy in the Santa Cruz Mountains across six ziplines and two sky bridges. On the ground, visitors can explore enchanting centuries-old Californian forests by "streaming," hiking, biking, camping and horseback riding."
To read more about the commercial, click here:
http://www.marketwatch.com/story/visit-california-debuts-playground-california-family-travel-campaign-2013-02-25