Sea Otter Awareness Week on the Central Coast - Central Coast News KION/KCBA

MONTEREY, Calif. -- Sea Otter Awareness Week is in full swing, beginning Sunday, September 23rd and running through Saturday, September 29th.

Sea Otter Awareness week is recognized throughout the world, and aims to bring attention to the issues revolving around the endangered marine mammal.

Local organizations will be hosting several events, including talks, movie showings and public discussions.

The sea otter is a beloved animal in the Monterey County and contributes heavily to the tourism industry. Sea Otter Awareness Week hopes to provide local exposure, and give individuals the opportunity to learn more about the current issues related to sea otters, and ways to promote their recovery.

For an organized schedule of local events, you can go to http://www.seaotterweek.org.