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PACIFIC GROVE, Calif. - The Pacific Grove City Council will consider Tuesday a new marketing plan for the city's golf course in an effort to generate more revenue.
If approved, the expected increase in golf rounds could bring in up to $300,000 annually for the city.
The marketing plan looks to strengthen the course's perception as among the Monterey Peninsula's top places to play; the plan would look to connect the Pacific Grove course with famed courses such as Pebble Beach and Cypress Point.
"We're not Torrey Pines, we're not Pebble Beach but we have a great product," said Joe Riekena, Pacific Grove's club professional.
"It's a playable golf course for anybody--golfers that are novice to low handicappers."
Riekena adds the plan is to showcase the course's accessibility, as compared to other peninsula courses. The Pacific Grove links layout ranks among the U.S.'s top courses that cost less than $50 a round.
New marketing would include a revamped website, ad campaigns in other cities, and partnerships with local hotels. For regular players, the golf course doesn't need much help.
"This to me is paradise," said Jim Draper, Pacific Grove. "I tell people all the time you couldn't drag me out of here with a team of wild horses."
