The cars aren't the only thing creating a buzz at the Rolex Monterey Motorsports Reunion. Wineries from all over the Central Coast are also there, hoping to give car enthusiast a reason to come back to the Peninsula.
Gil West's favorite things are: "Cars and wine and cigars," said West.
He believes there is definitely a connection between car enthusiasts and wine.
"There's wine for anybody's palette, cars for anybody's palette,” said West. ‘There's something for everybody ultimately."
At this year's Rolex Monterey Motorsports Reunion, Monterey County wineries are hoping to attract people like West.
"People who are here for car week really enjoy the wines and they enjoy talking about Monterey County wines and they enjoy tasting all the wines that we have," said Kalinda Panholzer with the Monterey County Vintners and Growers Association.
Under a tent at the Rolex Monterey Motorsports Reunion, wine aficionados can taste and feel what the peninsula has to offer without having to drive all over town.
"It's a relatively, new, growing region, so we're developing with tons of really excellent wine coming from different winery's," said Savanna Leigh with Folktale Winery and Vineyards.
Monterey County wine officials said the local industry has a $623 million dollar economic impact each year. Not only the wine but also the destination sets it apart from other wine countries.
"It's pretty rare that you can go to the beach and then drive 20 minutes and be out in the country in Carmel Valley,” said Panholzer. “Then drive maybe another ten minutes and then be out on River Road in Salinas on one of the vines."
Add to that wineries here are also trying to not just make great wine but create unique experiences. Folktale Winery hosts concerts and even yoga at their vineyard.
"We want you to be able to feel welcome and relaxed and have a great time at our winery,” said Leigh.
Proceeds from the wine tasting event will go to local charities.