Nearly two weeks ago tourists from all over the country were denied access to a portion of Big Sur after the Soberanes fire shut down a stretch of Hwy 1.
The highway is now open but repeated closures have definitely taken a toll on Big Sur businesses.
The Ripplewood Resort saw a dip in their lodging and dining.
"We were on track for our best year ever until the fire and that changed things," said Carol Shadwell, owner and manager of Ripplewood Resort.
Shadwell said business has gone down 60 percent.
"We had to give a lot of people back their deposits in those five weeks and that’s when our income went down,” said Shadwell.
Maurice and Juliet Harvey regular dine at Ripplewood. They, like many others, were put off by the fire.
"The assumption especially for people far away is you just don't do that, you're going to get in the way of the fire,” said Juliet. “It's going to be smoky. They wouldn't feel welcome to come here."
But now some businesses said foot traffic is starting to pick up.
"Things are going along much better," said Shadwell.
Some Big Sur hotels and eateries said they're counting on Labor Day being their silver lining.
"We think it's going to be wildly busy,” said Shadwell. “We're optimistic."
Ripplewood is already booked for the holiday weekend.
"These are people who haven't canceled because they basically knew the road was going to be open, the fire would be out in our area."
Like Maurice and Juliet, they're hoping other locals and tourists know Big Sur is open for business.
"You've got to get people to open the doors and enjoy this place," said Juliette.
Soberanes fire officials said they do not foresee any future road closures, but of course that could change.