SANTA CRUZ, Calif. -

Couch Distributing Company helped raise $10,000 for the Santa Cruz chapter of the Surfrider Foundation through its annual "Save Our Surf" campaign.

For a 19th straight summer, the company pledged a nickel to Surfrider for every case of Budweiser and Bud Light sold in Santa Cruz County between Memorial Day and Labor Day.

Save Our Surf was started in 1996 by Watsonville-based Couch Distributing, a local distributor of Anheuser-Busch beers and other beverages.

Surfrider Foundation is a nonprofit organization dedicated to the protection and enjoyment of oceans and beaches through conservation, education, activism and research.